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TEACHING WITH REINFORCMENT - FOR EVERY DAY AND EVERY WAY by Kay Laurence £17.00 This book covers many types of positive reinforcement training as used in clicker training, first learning, instinctive behaviors and lifestyle management. It will question your concept of rewards and bring you closer to exceptional effectiveness and a greater understanding of your dog’s behavior. Reinforcement is a fascinating topic that threads through all our interaction with our dogs. Our conscious and unconscious reinforcement strengthens or weakens behavior. By understanding and recognizing reinforcement patterns, we can teach with ease, remove a lot of stress from communication and lift our relationship to a level of joy. FROM THE BOOK: "In time what is easily learned, such as the puppy walking by your side, or sitting at the door, can change as the pup grows and their priorities are different. This will require you to alter the reinforcers to meet the needs of the behavior. Sufficient reinforcement can only be measured by the maintenance, strengthening or frequency of the behavior." "Always seek prevention, error free association as a strategy, make sure the pup cannot error in the first place - be awake, be on your toes and be what your learner needs you to be. " "Do not take good behavior for granted. Once you have worked hard at re-balancing a behavior you will begin to realize it is far, far easier to maintain what you want, rather than assume it will stay the same." Clicker Training Page 1